Is email marketing going to be important for your company in 2022? Are you trying to find Email Marketing Services?
Your choice of email marketing provider may significantly impact your marketing campaign’s performance.
The simplest, fastest, and most economical approach to attract new clients is through email marketing. It offers advantages including affordability, email personalization, categorization, design flexibility, scalability, and A/B testing.
This post will discuss the top 10 email marketing solutions for businesses.
Why Is It Important To Pick The Best Email Marketing Service?
One of the most affordable marketing strategies for small businesses is email marketing. The Direct Marketing Association reports that firms in the United States typically receive an ROI of 4300 percent from email marketing.
It is so that you may build a direct conversation with your consumers and manage your email marketing easily.
It’s essential to realize that your email marketing success will depend heavily on the software you use because they are in charge of ensuring that your emails are sent.
If you don’t care, you’ll probably spend more on fewer marketing options and poor email deliverability rates.
What to Consider When Choosing the Best Email Marketing tool?
You should be able to generate highly engaging email newsletters using a reliable email marketing service’s simple user interface (ideally a drag-and-drop editor). Sending bulk emails that are genuinely tailored and targeted shouldn’t take much effort. Marketing automation is another name for this.
In addition, your email marketing provider must simplify classifying consumers into groups, maintain your contact list, and track the effectiveness of your email marketing campaigns. A reputable Email Marketing Services provider will, above all else, make sure that your email campaigns do not land in the spam folder.
After that, let’s explore some of the most well-known email marketing service companies and see how they compare.
One of the biggest and fastest-growing best email marketing services in the world is Constant Contact. Additionally, it is the most user-friendly email marketing service for beginners. Your email lists, contacts, email templates, marketing calendar, and more are all simple to manage.
You get access to unlimited emails, simple tracking and reporting, integrated social media sharing tools, a free image library, list segmentation, Facebook advertising integration, and a strong eCommerce integration for Shopify businesses with each account.
Their Email Plus accounts also include essential features like subject line A/B testing, email automation, drip campaigns, surveys & polls, discounts, and online contributions that allow you to send targeted emails and increase your response rates.
Through live chat, phone calls, email, community support, and a vast collection of useful information, Constant Contact provides excellent customer service. A 60-day free trial is offered by Constant Contact (no credit card required). After that, their monthly price starts at just $ 9.99.
SendinBlue is an all-inclusive SMS and best email marketing tool for businesses. They are among the email marketing platforms in Europe with the fastest growth. It is a platform that is quite simple to use and has excellent features for creating attractive and highly engaging emails. Their easy drag-and-drop email editor is ideal for beginners with no prior expertise in email marketing.
SendinBlue offers user-friendly marketing automation solutions that let you segment consumers, set up processes for automated follow-up emails, and send transactional emails. It may also choose the ideal time to send bulk emails to ensure the highest email deliverability.
SendinBlue provides an email marketing package with unlimited contacts that are free. You may send up to 300 emails daily using their free plan, but all of them will have their logo. For Lite, their premium plans begin with $25 per month. You may also add SMS to your account. However, the cost will change depending on how many you need to send.
Recently, they upgraded their premium plan to incorporate more sophisticated tools like Facebook advertising integration, a landing page builder, live chat, and a sales CRM.
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One of the most well-known CRM and email marketing software is HubSpot. Their email marketing service is free to use and includes several strong automation capabilities to help you expand your company.
With the help of their simple drag-and-drop email builder and various themes, you can make a unique newsletter that reflects the spirit and colors of your company.
You may customize your emails for each subscriber depending on factors like device kind, country, list membership, or any other specific information you may have about the particular subscriber, thanks to the direct interaction with the HubSpot CRM.
Send time optimization, high email delivery, A/B testing, in-depth performance analytics, marketing automation, drip campaigns, and other robust features are included in HubSpot, an enterprise-level email marketing platform.
Because HubSpot provides an all-in-one marketing platform with email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more, it is one of the key reasons small, medium, and corporate clients select it.
HubSpot’s free marketing, sales, support, and operations features are included in the free plan for HubSpot Email Marketing, along with the CRM. Their subscription options begin at $45 per month if you want more sophisticated features.
Mailchimp is among the most well-known companies worldwide because they provide an email marketing solution that is always free. Autoresponders, segmenting contacts into groups, an intuitive drag-and-drop email builder, and essential monitoring for analytics are all included with Mailchimp.
Additionally, you may set up segmenting based on geolocation and delivery schedules based on user timezones. WordPress, Magento, Shopify, and many more platforms can be readily integrated with MailChimp.
With Mailchimp, you may send 12,000 emails yearly to up to 2,000 subscribers for free. Due to the absence of capabilities like send-time optimization, extensive segmentation, multivariate testing, etc., this plan is quite limited. Additionally, you must include their logo in your email.
Lastly, help is limited to email only, which is acceptable if you’re an enthusiast but need dedicated support if you run a professional business. For up to 500 customers, their premium plans begin at $10 per month; after 500 subscribers, the price rises.
Professional bloggers, authors, and marketers may use ConvertKit as a powerful email marketing tool. Both its ease of use and power is excellent.
The unique feature of ConvertKit is that it makes it simple to provide rewards and content upgrades with email registration forms. Additionally, it has simple-to-use auto-responders that let you send drip emails from their email Marketing Services.
You can quickly separate subscribers into those interested and those who have already made a purchase using ConvertKit. It enables you to send automated emails that seem more personal and hence enhance conversions. It is referred to as customized email marketing in marketing language.
They provide the powerful capabilities you’d need from a top-tier email marketing solution, like a/b testing, beautiful email templates, a landing page builder, sophisticated workflows, and more.
ConvertKit has a solid knowledge base, excellent learning resources, and offers email-based support. ConvertKit is rated the finest email marketing solution for professional bloggers since it provides several features built exclusively for creators and bloggers.
They even added the capability to sell subscriptions and digital goods from the same site. ConvertKit’s price starts at $29/month and includes a 14-day free trial. Additionally, they provide a 30-day refund policy.
AWeber is one of the longest and most well-known email marketing service providers worldwide. They provide various solutions for managing email marketing for small and medium-sized enterprises. With AWeber, getting started is simple. The majority of systems, including WordPress, are easily connected.
You get access to list management, autoresponders, a/b testing, and email tracking with in-depth insights, in addition to ready-to-use Html email templates. AWeber’s robust email marketing tools include AMP emails, automated RSS-to-email conversion for bloggers, and tag-based subscriber segmentation.
Live webinars, phone help, email support, live chat, and a large how-to and tutorial library are available as support alternatives.
AWeber has a limited free plan with a maximum of 500 members. After that, their monthly price starts at $19. You may also join quarterly or yearly plans to save even more money.
For bloggers, digital marketers, and those in the eCommerce space, Drip is a strong enterprise best email marketing platform. They provide various solutions to simplify personalization, sales funnels, and marketing automation.
Their email software provides a seamless connection for well-known website builders, such as WordPress and WooCommerce. As a result, adding pop-ups or opt-in signup forms to your website is simple, enabling you to collect more leads.
Drip’s sophisticated marketing automation capabilities, better email segmenting, split testing features, list groupings, and graphical drag-and-drop automation workflow builder set it apart from rivals like Campaign Monitor. With the help of these tools, you may increase sales by reaching out to specific clients on your email list.
Live chat support, webinars, automation training, in-depth courses, free guides, and top-notch documentation are all available as support options at Drip.
We use Drip for many of our businesses because it enables us to send mass emails while utilising sophisticated eCommerce marketing automation to connect and engage with each consumer individually.
The exact amount of income we produce from each email marketing campaign is displayed to us via their eCommerce revenue attribution service. Drip provides a free trial and subscriptions that contain all of its capabilities for as little as $49 per month.
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For small enterprises, Moosend offers a cheap email marketing solution. It has a variety of solid marketing automation capabilities, landing pages, and tools for creating email lists.
Using one of their many pre-made email templates or by designing a unique template, you can rapidly build an email newsletter and adjust the email look to match your brand in just a few minutes.
The best thing about Moosend is that all plans, even the free ones, come with marketing automation tools. You may give a customized subscriber experience for your email subscribers using their automated workflow designer.
You can monitor key metrics like email openings, clicks, bounces, product views, transactions, custom event tracking, and even expected demographics data with Moosend’s extensive email analytics.
A/B testing, email heatmap analytics, countdown timers, conditional content, an AI-engine for product suggestions, popup forms, floating bars, newsletter signup membership forms, and other effective conversion optimization tools are included in subscriptions.
For an infinite amount of emails and up to 1,000 email subscribers, Moosend provides a continuously free subscription (no credit card required). After that, their Pro package, which features a landing page builder, transactional emails for eCommerce websites, team management, and more, starts at $8 per month.
One element of ActiveCampaign’s total marketing capabilities is its best email campaign service.
Using contact information to customize your emails is simple with the software. Up to five separate email versions may be split-tested to see which content works the best. Additionally, a built-in spam tester may determine whether emails will likely end up in spam.
Segment your audience using data like contacts’ email activity for more precisely targeted communications. Even website monitoring tools are available for gathering information on contacts’ page views and other online activities.
An extensive range of preset automation processes is available to get you going. Due to the tracking features, you may also design unique automation from scratch utilizing a variety of triggers, such as website activity.
You may upgrade from the Lite to the Plus plan to get more sophisticated automation options. For instance, you can split-test various workflows, score contacts based on their involvement, and receive a visual overview of all your automation and how they function together.
Additionally, the Plus plan offers options for SMS and landing sites, among other marketing channels. You can test the platform with a constrained set of contacts and email messages during the 14-day free trial. Email and live chat assistance are provided for all plans.
GetResponse offers a variety of marketing solutions for small businesses, including an email marketing service with all the features. With the platform’s drag-and-drop editor and collection of expertly created email templates, it’s simple to turn your emails into attractively branded messages.
Gather information on client behavior and interests and customize your email ads using effective segmentation techniques. Or use marketing automation to categorize and score contacts to send targeted emails automatically.
Time-based drip campaigns are another automated feature. You can examine your email sequence on a calendar to know precisely when subscribers will receive messages. Along with your marketing campaigns, the software enables you to send transactional emails, and eCommerce plugins allow you to advertise items in emails and landing pages.
Using the built-in tool and free templates, you may design and manage Facebook advertising in addition to email marketing. Even options for hosting your webinars are available on the site. The pre-built automated sales funnels created for various sectors and purposes are part of the conversion funnel function, which aids in tying everything together.
GetResponse has a free plan that allows users to send one email each month to 300 contacts. Email and live chat assistance are included with every package. 500 contacts can be reached indefinitely through email under the free plan. The starting price for a paid plan is $15 per month for 500 customers.
Many organizations utilize email marketing or digital marketing platforms to increase sales and profits. Our top five suggested email marketing services are Constant Contact, HubSpot, Sendinblue, GetResponse, and AWeber. For specific categories, each email mentioned above marketing services is best. We hope this post will help you select the best email marketing services for your needs.
Theoretically, yes, But if you do this, your email accounts will be suspended immediately. For sending emails in bulk, G Suite and Outlook are not designed. They are a fantastic alternative to formal business communications.
SEO is impacted by email marketing in any way. Google and other search engines use shares and mentions as social signals to rank web pages. Therefore, email marketing significantly benefits the SEO rankings of your website.
Many email marketing services provide free plans with restricted usage. SendinBlue is the most excellent free email marketing solution since there is no subscriber cap on their free plan.
The number of subscribers you have, the total number of emails you send each month, and the email platform you use will all impact how much money you spend on email marketing.
Up to 2,000 contacts from all audiences are included in the free plan, and you may send up to 12,000 emails monthly